Category: Uncategorized
-
The One Customer
This chapter gives some great and even heart-warming examples of truly above and beyond customer service. One impressive example is that provided by a call service representative at RackSpace. She heard someone in the background of the call saying he was hungry, so she quietly put the customer on hold and ordered a pizza to… Read more
-
Personality Matters
Traditional business has taught people to mask their personalities under the blanket known as ‘professionalism’. Jarvis argues against this notion, as expertise and skills can be replicated, while style and personality are nearly impossible to replicate. It is apparent that Jarvis is following his own advice in his company of one, as many of his… Read more
-
Determining the Right Mindset
During the 2008-2009 recession, the top 5 companies in the 1% for the Planet saw record sales years, while most other companies were losing money. In times of economic downturn, such as this, people spend less and do business with companies they respect and trust, while in a thriving economy, people gladly purchase products that… Read more
-
Growing a Company That Doesn’t Grow
Excessive and blind growth can contribute greatly to business failure. Growth must be balanced with meaningful, long-term strategies. “Growth-hacking” is a term coined to describe the exponential growth tactics commonly applied within Silicon Valley tech startups. This concept employes pushy and sometimes even shady tactics to promote growth in spite of excessive production of churn… Read more
-
What’s Required to Lead
This chapter reviews who should lead a company of one (p. 45). The idea of a company of one can be implemented in an entrepreneurial sense, but also in an intrapreneurial sense as well. Not only can an individual create a company of one, but they can also introduce this mindset to their work within… Read more
-
Staying Small as an End Goal
This chapter discusses the key concept involving one’s target market and the center point of any company, its customers. Jarvis states that “too often businesses forget about their current audience- the people who are already listening, buying, and engaging” (Jarvis, 2020, p. 25). These individuals are far more important to a business than the people… Read more
-
Defining a Company of One
This is the first chapter of the book Company of One by Paul Jarvis. The first key takeaway to note is as much as one may enjoy growing their wealth, there’s a point of diminishing returns if one does not also take care of themselves and their well-being. This work-life balance is something that must… Read more
-
Prologue
Company of One, Paul Jarvis I have read a few business-related books in the past, such as Start Within by Karen Holst, Zero to One by Peter Thiel, The Hard Thing About Hard Things by Ben Horowitz, The Millionaire Real Estate Agent by Gary Keller, and a few others as well. In a general sense… Read more
-
Professional Marketing Interview with Subject Matter Expert
Access all references for this content & some bonus ENT 610 class content here! Read more
-
Marketing Events Calendar & Proposed Budget
Click here for a more comprehensive written explanation of the proposed narrative! Access all references for this content here! Read more